理性人的人情味：快手“老铁经济”的内在机制和逻辑

以中国用户规模最大短视频平台之一快手头部主播直播带货推广项目的案例和数据分析为基础,构建解释快手直播电商经济底层逻辑的社会学机制模型.提出快手直播电商经济背后的3种社会学机制:关键影响者逻辑、身份认同逻辑和社会网络逻辑.通过LDA文档主题生成模型将快手主播的直播语义字段进行文档主题生成归类,发现情感因素和理性因素词交互影响受众的购买决策,它背后的社会学作用机制是关键影响者逻辑和身份认同逻辑.2020年快手直播电商半年交易额已达1044亿元,理解快手直播背后的影响机制,能够持续优化推广模型,在互联网流量广告领域具有重要的应用价值.     

薪酬福利对中小企业人力资源的影响研究

为响应大众创业的号召,我国中小企业不断发展,为社会提供就业岗位也为经济发展添砖加瓦。然而,在市场竞争压力不断增强的当下,中小企业要重视推进人力资源管理质量提升。通过薪酬福利的有效应用来激发工作人员的工作积极性和创造力,以此为中小企业的发展贡献出更高水平的价值。本文在分析中小企业薪酬福利现状的同时,提出相关对策思考。     

盐化厂自备电厂收益机制

目前,盐化企业都具有自主经营的自备电厂.根据实际情况,本文从另一个角度考虑盐化企业拥有自备电厂,但经营权交给第三方企业.盐化企业与自备电厂经营者不是单纯地合作供应关系,属于规制管理关系.为决定应用哪种管理模式提供一个参考.本文应用政府规制方法对盐化企业自备电厂收益机制的探讨.     

Tick size and market quality: Simulations based on agent‐based artificial stock markets

This paper investigates the way that minimum tick size affects market quality based on an agent‐based artificial stock market. Our results indicate that stepwise and combination systems can promote market quality in certain aspects, compared with a uniform system. A minimal combination system performed the best to improve market quality. This is the first study to analyse tick size systems that remain at the theory stage and compare four types of system under the same experimental environment. The results suggests that a minimal combination system could be considered a new direction for market policy reform to improve market quality.     

资源异质性农户的退耕还林受偿意愿及其影响因素研究——基于云南省2个县退耕还林的调研数据

生态补偿是激励农户参与退耕还林工程的有效手段,农户作为生态补偿的主要利益相关者,评估其受偿意愿对制定完善生态补偿政策以及实现生态保护的有效性和可持续性都有重要的现实意义。本文基于云南省2个县23个村组204份退耕还林调研数据,采用条件价值法(CVM)和Tobit回归模型,分析农户参与退耕还林受偿意愿及其影响因素。在此基础上引入了分位数回归,进一步分析农户在不同分位点受偿意愿的差异。研究结果表明:新一轮退耕还林农户退耕受偿意愿为2353.4元/亩,补偿期限5年,约为现退耕还林补偿标准的1.5倍。农户的资源稟赋特征及主观认知是影响受偿意愿最主要因素,且在不同分位数上影响系数存在差异性。在补偿方式的选择上具有明显的年龄差异性,年龄大的农户更倾向于现金补偿,而年轻农户更倾向于政策补偿和技术培训。因此,在加强生态环境重要性以及政策宣传的同时,适当提高退耕还林补偿标准,促进补偿方式的多元化,根据农户资源稟赋的不同,实现补偿标准的差别化。     

我国“一带一路”沿线地区风险投资时空分布及影响因素研究

深入分析我国“一带一路”沿线地区风险投资时空格局及影响因素，有助于促进创新创业与企业发展、提高区域科技创新水平。运用空间分析方法和空间计量模型，对2003-2018年我国“一带一路”沿线139个城市风险投资的时空分布特征及影响因素进行分析，结果表明：①沿线地区的风险投资发展具有不均衡性，呈现为沿海高、西部低的分异格局；②风险投资的全局自相关系数均为正，呈现出明显的空间集聚特征；③风险投资机构数、国家高新区数量、风险投资退出、政府引导基金发展、财政科技支出对区域风险投资具有显著促进作用，环境污染对风险投资有一定抑制作用。随着ESG投资理念逐渐获得认可，沿线地区可以通过提升绿色发展水平促进风险投资发展。     

Covid-19-tested food labels

While the transmission of virus SARS-CoV-2 via food is rare, some Chinese food retailers are considering a Covid-19-tested food label. However, how consumers may support such a label is unknown. We quantify Chinese consumers’ willingness to pay (WTP) for food carrying a Covid-19-tested label using an online choice experiment. We find that the WTPs for such a label are always positive for all food products considered. The amount of WTP depends on the entities authenticating the labels, country of origin of the food, and consumers’ socio-demographic status. Contrary to expectation, the knowledge on Covid-19 does not affect consumer preferences for the Covid-19-tested food labels. Our benefit and cost analysis suggests a possible large benefit of creating and administering a Covid-19-tested food label. This study provides insights for policymakers, global food manufacturers, and retailers to create marketing strategies to alleviate consumer food safety concerns associated with Covid-19.     

How to fight against southern pine beetle epidemics: An insurance approach

The southern pine beetle (SPB) is among the leading biological agents killing southern pine species in the eastern United States. In light of recognized spatiotemporal autocorrelation in SPB outbreaks, we devise a spatiotemporal block bootstrapping method that can be applied to analyze spatiotemporally dependent infestations. We also identify the relevant risk determinants and evaluate their impacts on the frequency of SPB outbreaks. For example, we find forest type, climate, and natural disasters like storm and forest management are all significantly associated with SPB risks. Using the results of a statistical model, we design a county-level group index insurance plan that generates estimates of actuarially fair premium rates for timber stands containing southern pine species. Given that no government-provided compensation scheme for SPB epidemics currently exists, application of this new insurance product could reduce forest owners losses. Our study offers an approach to analyzing and protecting against risks of other destructive pests affecting the timber sector.     

Evaluation method of benefits and efficiency of grid investment in China: A case study

The existing evaluation system for power grid investment in China has not combined measures of the investment benefits and investment efficiency very well and it lacks practical reference value. This article proposes an improved evaluation index system of the benefits and efficiency of power grid investment projects. The system divides the evaluation method into indexes. This includes the basic indexes, modification indexes, and appraisal indexes that evaluate the economic and environmental benefits of the investment projects comprehensively. It considers the overall efficiency in terms of the economy, technology, and society. It combines an absolute efficiency evaluation model with a data envelope analysis relative efficiency evaluation model. Finally, the benefits and efficiency of investment of an actual power grid project are evaluated through a case study. The results show the practical value of the proposed efficiency evaluation method for evaluating investment projects in a power grid.     

基于循环经济的绍兴休闲观光农业发展研究

［目的］休闲观光农业建设是绍兴市产业转型升级的关键一步，探寻休闲观光农业新模式，能够为休闲农业发展提供理论参考。［方法］文章采用变异系数法确定指标权重，多因素综合分析法测算观光农业发展水平，从循环经济角度出发，评价2001—2016年绍兴市休闲观光农业发展可持续性，提出发展中存在的问题并探索循环型的休闲观光农业新模式。［结果］（1）2001—2016年以来，经济发展可持续性得分较高，资源环境可持续得分次之，循环经济可持续发展偏低。（2）现阶段绍兴市休闲观光农业发展主要存在休闲观光农业自然环境不断遭到破坏，休闲观光农业缺乏整体规划，休闲观光农业旅游支撑体系不够健全等问题。（3）未来发展中，循环经济发展下的休闲观光农业可以开发建设时空复合循环型、资源综合利用循环型、能量多级利用循环型、综合开发利用循环型等4种模式。［结论］未来绍兴市应将循环经济的理念融入到休闲观光农业中，因地制宜，科学选择循环型休闲观光农业发展模式； 规划先行，科学利用农业旅游资源； 强化保障，建立休闲观光农业支撑体系，全面推动休闲观光农业健康持续发展。